ON Runstride: CloudTec
In this project, we were asked to create an IMC (Integrated Marketing Communications) Campaign. We pitched a technologically-advanced running shoe with a fit personalized to the individual. Using marathon sponsorships, bus advertising, social media & influencer marketing, and pop-up gait analysis, this 10-month campaign was designed to make strides in the future of running.
Olympian Gudaf Tsegay— a legacy of eliteness
Using Tsegay for influencer marketing, we are positioning ON Runstride as elite and high-level in the minds of customers while encouraging more in-store visits. The campaign would then be amplified with the YouTube video “On | Gudaf Tsegay: Be a Champion,” reinforcing the brand’s performance-driven and aspirational image. Together, these efforts create a cohesive digital presence that drives excitement, strengthens brand perception, and motivates customers to connect with Runstride both online and in-store.
