Worcestershire Sauce: Branding
Reviving dormant brand messaging and creating new uses to drive trial. And learning how to actually pronounce Worcestershire (Woos-ter-sher).
After conducting research (Primary and Secondary), we discovered that most consumers view the sauce as limited to steak, only using it as a condiment paired with other steak sauces like A1. To shift this mindset, we focused on the versatility of Worcestershire Sauce. We included recipes that involve using it as an ingredient rather than a side sauce on the packages.
